We were tasked with creating the launch campaign for Echo in Canada. This evolving project was super fun and consisted of a :30s broadcast launch spot, 10s social video, :30s radio spot, and a set of static banners. The objective of this campaign was to create awareness of the Echo brand and then to drive demand for devices in the Canadian market.
We shot this in LA and created fake snow to mimic those cold Canadian winters.
Director: Ally Pankiw
Production: Partizan
Post: Union Editorial