We were tasked with creating the launch campaign for Echo in Canada. This evolving project was super fun and consisted of a :30s broadcast launch spot, 10s social video, :30s radio spot, and a set of static banners. The objective of this campaign was to create awareness of the Echo brand and then to drive demand for devices in the Canadian market.
We shot this in LA and created fake snow to mimic those cold Canadian winters.
Director: Ally Pankiw
Post: Union Editorial
Introduction videos to drive awareness about Amazon's new photo printing and delivery service, Amazon Prints. Walls rotate to show our many printable products and the ways they can bring fun to your home. We cut 15s, 30s, and 60s versions, and then proceed to update the video for the holiday season a few months later.
Director: Chris Volckmann
Production: We Are Royale
We shot 12 different spots to run on social and the Fire TV app. These would promote different Alexa skills and showcase consumer interaction. This was a 2 day shoot on location in LA in the heat of the summer.
Director: Jeff + Pete
Production: Fish Face
Developed 3 short spots to promote Freetime Unlimited on social media. The basis of each spot is parents using their smartphone to monitor what their child is reading on their Kindle. These were meant to create a warm and heartfelt feeling by watching this family interact. Shot in Miami.
Director: Thomas Hilland
Created a video for the German Amazon Business detail page to inform customers about the business we offer. We shot this on a very standard rainy day in Seattle.
Director: Craig Brooks
Production: Kontent Partners
Developed custom how-to animations for the Amazon Business team to inform customers what the service consisted of.
The Alexa Moments Campaign has been going on for some time now and evolving every round. I worked on the the 2017 Q1 campaign in London where I handled the post production team, while shooting was going on simultaneously. I also worked on the most current Q4 launch spots by reshooting plates and encards with the up-to-date products. These short videos do very well to promote the brand and product.
Post: Cosmo Street
Created a smart, simple and scalable animation program that gives Amazon businesses the power to tell their story using animated illustrations, copy and transitions. Framework allows animations to be built quickly and affordably. Each video consists of the same framework: The Challenge, Promise, 3 Key Sections, Key Take-away, and the Logo & CTA.
Amazon introduced the Alexa-powered device, with a built-in camera that can photograph, organize and get recommendations on outfits. We created a case study video that would play on mobile app when the Echo Look device launches. This would give the customer information on how to use the device, inform them of placement and best practices for the new product.
Production: Watts Media
3D animated video project for Hershey’s SoFit snack product that was launched in early 2016.
We were asked to create an explainer video for Prime Same day launching in the German market.
Worked on a multitude of PR projects such as the Prime Air launch, FC launches, GLAmazon, ect. These videos focused on showing the details of PR campaigns for the enjoyment of the everyday public and internal employees.
I was responsible for cutting and re-using existing footage to create on app videos to explain the features of FireTV. We used internal editors and resources for this one.